When something seems too good to be true... most times it is too good to be true.
A lesson in human nature learned from the WSO forum. The marketer was more of an action taker than a teacher, but eventually he launched his first IM product. It was a 90 day coaching program comprehensive and covering everything. Or so he said...
To make the long story short: he was bluffing (knowingly or not), and the buyers were scammed.
Let's put the best face on this and think that:
- He genuinely wanted to help his buyers succeed.
- He was honest and revealed truth about succeeding in IM.
- He covered the fundamentals needed and the hard work involved.
- He showed them what works if they put in the required effort and take action.
Apparently where he failed is in the execution. He didn’t prequalify well enough and didn’t take into account how much work he would have to do to help the majority of his buyers put the system into practice.
Ok, this is what I understood of the situation...
On one side, we have a self proclaimed "geek" (very cute by the way), who made a couple (or more) home runs and thinks he "owns it"...
On the other side, we have newbies and not so newbies who still haven't lost all IM virginity and mastered the process all the way through...
Our cute geek thinks that because he can do it... he can teach it.
Our IM virgins think that because he is a geek, he will solve their "tech issues" or, maybe, go from mentor to outsourcer and do the job "for them" if they can't by themselves...
After all, he promised to hold hands... how sweet...
Our cute geek as a newbie teacher offered "full support" without:
- limiting the seats to the party
- training a support team
- pre screening the subjects to be sure they had the minimal required knowledge
- betatesting the plan
Launched the plan, and he found out that:
The day didn't have enough hours to hold hands with everybody (that is why monogamy exists, as boring as it is...).
They came with the most stupid tech questions... how can they have problems with THAT?
It didn't matter how many times he explained it, some just didn't get it...
And since they paid for mentoring...
they assumed it was "his" job to put the information in "their" heads...
So, our cute geek got a nervous attack and our IM virgins didn't get rid of their virginity.
Is it like that?
Ok, these are my 2 cents if (and only if) all these hypothesis are true...
Cutie... what you said you learned is not "the" lesson... do your homework and you will really learn about business and get out of this on your two feet. But only after you find out what "you" did wrong and make sure the next mistake will be different... and the people that suffered from your "newbie" mistake know it too.
For those who were harmed emotionally and economically by this situation, I can only tell you this:
Every sales letter needs to pass a reality check: even if he was everything he said and was completely honest... that is a job for a team, not for only one person. He had no way to make it work.
This was a sad case of lack of homework, footwork, and criteria... cute guy though...
|
