Interesting question today… Why should I buy your product? We all started this journey with our egos firmly in place. At that time, we’d answer that question because my product is the best product for ___________. Fill in the blank with your niche or service.

It takes awhile and usually quite a few mistakes before the market teaches us that our buyers could care less about whether we or our product is the best for whatever. What they care about is WITFM. (What’s in It for Me?)

So, you can say it in many ways. But the correct answer will be a variation on this…My products are the best solution to your problems. Give them a thumbnail sketch of your benefits, USP, and then send them to your testimonials for social proof.

This lil marketing insight will explode your conversions from your ads, sales copy, article resource boxes and dramatically increase your sales.

... benefits and not features...

of course...

How do i do it? Well I have it easier... 

I’ve come full circle in the years on line…

My buyers buy just because I sell...