Hormones influence a good deal of our activities. It is funny to see them at work, especially when people are not aware of it.

About one month ago, Maria Andros, released her latest coaching system. From what I’ve seen, it is mainly about spinned attraction marketing using video and general image make over. It is an eminently girly approach as she is a very cute girl with a past as makeup artist.

Her approach to marketing is the same approach we girls have been using since the beginning of time… We fix ourselves up the best we can, show off, and let the guys come… more of a spider strategy some would say. ;)

In marketing, you replace the “guys” with customers. The bright side of this approach is: you don’t need to pitch. When the customer contacts you, they are already convinced. You force the customer to take action and seek the product, and once they are already moving and gaining momentum, they just don’t stop. Unless, of course, there is something really bad about you… like when the guy sees the cutest girl --until she talks, and she has that falsetto type of voice that scares dogs away… ouch!

This is a strategy that works great for girls in general, as we are naturally wired for it. It also works for the guys who are not afraid of the stage. But, it doesn’t work very well for many guys and for some girls with serious image issues.

The other approach is the targeting prospects approach. The marketer is the hunter here. They spot a prey and go after it. This approach is pushier; you might get people in the wrong mindset and need to pitch. It takes more effort, but it is what boys do to pick up girls in general. They are used to it or, at least, to the idea of having to do it. It is the natural order of things for most of them. The bright side of this way to do things is the control, you are the one who moves, so you have the power... and you don't attract bugs, what is the downsize of being exposed under the light.

The other day I went to check out the blog of one of my new friends in Twitter that looked like fun and found some post about the end of Twitter and stuff… not sure why it ended up in a conversation about marketing strategies. He seems to be convinced the guy’s way is “the” way. And of course, for him, it is. He is HOT! The Macho man type; you can smell the hormones from miles. Mmmm Come to mama, you cute thing!

Moral of the tale… Marketing is not a science; it is a set of strategies. As such, there are usually different approaches to everything. None of them is better than the other, they are just better for a certain personality. The great news is that we can try, taste, and mix. We make mistakes as we learn until we get to the formula that works for us.

So, what strategy works for you? Would you leave me a comment about it?