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2009
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| It is a choking feeling… we have so much information around, that we actually cannot access the information we need. Like when you have your closet disorganized and that pair of shoes you want is buried under a pile of things you didn't remember you had... and then you just can't find anything and run to your favorite store to buy another pair... I have always been able to cut through information overload and get to the gems. Never gave too much thought to it, until I got into Internet marketing where the main business IS information brokerage. Then, I found that once you are looking for info, pretty much all the questions have answers. You just need to catch them without getting blinded by the mess around. I found the reason behind the “miracle” talking with The Lady. You know how girls do things… we act from the gut and not from the head. So, even when I know something is in a certain way, most of the times I just can’t explain it until the information finds its way to the other side of the brain. Sometimes it takes a looong time... ;) Anyway... She is working hard on a set of products that will be support material for a membership site. Part of the material is information about free resources. The idea is to offer free solutions to the technical issues an Internet marketer deals with. The guides were spectacular, as usual; she is an amazing writer and researcher. But, for some reason, I didn’t love them. Then, it hit me! It was me and my crazy way to see things... They were based more on features than procedures.
Not a problem at all. Pretty much all the documentation out there is feature's oriented. So what? Well, let's think about it this way: If you get into Fireworks to add a site name to a header image, you want to know how to add the text and format it… You don’t want to know what all the other lil buttons do at that moment. Who cares! And then, if you think about it, the same can be applied to everything else… it helps you decide what product buy, how to use your time, when to check out products you bought, when to go out there and socialize, what opportunities take, what opportunities you'll let go, what to seek and what to run away from… Yesterday, we were talking about Leboutin shoes with Ros in Twitter (she is so much fun!). Those are just the cutest shoes ever designed... I have a skin pair of short boots that are out of this world. Now, if you are getting ready to run a marathon, would you use them instead of a pair of sneakers? I don’t think so. The same applies when it comes to making business decisions… keep the bottom line, seek what you need and only what you need. It doesn’t matter if there is something that looks cooler or better if it doesn’t fit in YOUR plan. Let it go… Think procedures and not features.
If you are out there looking for opportunities… it is ok to look at all the shiny objects. BUT, if you already made up your mind on a plan of action, cut through everything and only stop when you get to the piece of information you need now or two steps ahead. That’s it, that's what you need. Let go of everything else… Keep the bottom line: once you make up your mind about a path, don’t give up until you have results. Good or bad… it doesn't matter (well, it does!) as long as you can learn from them. |
| Last Updated on Thursday, 18 June 2009 01:20 |
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I have been playing with mindmaps for some time. But now I have a new game: IM Mindmaps. I'm slowly organizing part of the info I receive from different sources.
Do you want to see my mindmaps? just put your name and email in the fields bellow and we are ready to go!
You know how it goes... I'm supposed to tell you that your info is safe with me, you are supposed to say... yeah right and register or not following your own agenda.
So, I'm only going to tell you one thing: I play a lot, but not with my business. Your info IS safe with me.
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